PITCH R3PORT
Jun, 2015

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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$26 Billion of Media in Review Globally

​In this month’s report, we capture the newest of the 21 different companies currently undergoing a global or US media agency review. Marketers including P&G, Unilever, JNJ, Coca-Cola and Visa have taken this period to review their media agency relationships, specifically in the area of digital and programmatic, where more and more funds are being allotted.


For details on these, and the rest of the reviews in progress, see below:

US$6,000m
  Media
  Global

Consultant

None

Incumbent

Mindshare

PHD

Participating Agencies

Undisclosed

In Review

US$2,700m
  Media
  North America

Consultant

None

Incumbent

Starcom Mediavest

Carat

Mediacom

Participating Agencies

Undisclosed

In Review

US$2,600m
  Media
  Global (except North America)

Consultant

None

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$1,000m
  Media
  Global

Consultant

None

Incumbent

Zenith Media

Vizeum

Participating Agencies

Undisclosed

In Review

US$600m
  Media
  Global

Consultant

None

Incumbent

IPG Mediabrands (Initiative, UM, BPN)

Participating Agencies

Undisclosed

In Review

US$600m
  Media
  Global

Consultant

None

Incumbent

Mediacom

Participating Agencies

Undisclosed

In Review

US$500m
  Media
  Global

Consultant

None

Incumbent

MEC

Participating Agencies

Undisclosed

In Review

US$300m
  Media
  Global

Consultant

None

Incumbent

MEC

Starcom Mediavest

Participating Agencies

Undisclosed

In Review

US$200m
  Media
  China

Consultant

Incumbent

MEC

Local Agencies

Participating Agencies

Undisclosed

In Review

US$80m
  Creative
  Global

Consultant

None

Incumbent

JWT

Participating Agencies

Undisclosed

Mullen Lowe Group WINNER

WINNER  

US$80m
  Media
  Emerging Markets

Consultant

Incumbent

Multiple by Region

Participating Agencies

WPP

Publicis

Aegis

OMG (PHD) WINNER

WINNER  

US$60m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Johannes Leonardo WINNER

WINNER  

US$50m
  Media
  Social
  China

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$40m
  Media
  Singapore

Consultant

Incumbent

MEC

Participating Agencies

Undisclosed

Havas Media WINNER

WINNER  

Undisclosed
  Media
  Malaysia | Thailand | Singapore

Consultant

None

Incumbent

OMD

PHD

Participating Agencies

Undisclosed

Vizeum

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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