Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
The 2018 Global Agency Family Tree is Here
The global agency landscape is constantly evolving, especially in the digital age. Every year, R3 analyzes the agency M&A space to create the Global Agency Family Tree. It includes a comprehensive map of the structure of the top 10 Holding Companies world wide, including each agency's classification. The Family Tree is an invaluable tool for marketers who want to stay up to date on the global agency ecosystem and provides deep insights into the capabilities housed under each group.
The full PDF is available for download here, and there are also trees for both APAC and the China market.
How are 18 Leading CMOs Tackling Digital Transformation?
R3's latest book, Global CMO, delves into the marketing functions of 18 leading global brands through deep-dive interviews with each of their CMOs. From tech giants like Samsung and GE, to finance companies including Bank of America and Citi, R3's Greg Paull and Shufen Goh explored how these brands are approaching digital transformation, and what type of challenges their marketing functions are facing in today's changing landscape. The book culminates with a summation of all of their advice, which can be summarized as the Eight Actions of a Future Fit CMO.
For a full list of CMOs that participated in the book, click here.
What Does the Future of WPP Look Like Without Sorrell?
This month, the advertising world was rocked by Sir Martin Sorrell's departure from WPP amidst allegations of improper conduct. Sorrell is the advertising giant’s founding CEO and the only person to hold the title since 1986. What does the Holding Company's future look like without Sorrell at the helm? There has been a significant amount of speculation about who might succeed him in the C-Suite, with suggestions ranging from a media expert to a financial outsider. According to R3's Greg Paull, if the next WPP chief does come from the agency world, he or she would need to partner closely with its CFO Paul Richardson “to come close to matching the dynamic of Sorrell. There has also been a question of whether or not the holding company will survive his departure, with several M&A analyst suggesting that the firm's PR operation is ripe for acquisition.
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.