PITCH R3PORT
Mar, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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P&G Realigns Key Brands

As part of P&G’s global mission to reduce brands and agencies, Publicis Worldwide has consolidated a number of new business as part of a global review. P&G’s CFO announced last year that his company intends to save US$500m through this process. In other news’s Singapore’s Economic Development Board announced the results of their global pitch covering the US, Germany, Japan and Singapore, while LG expanded their agency roster with a new relationship with Energy BBDO.  


For these and all others, see below.

US$500m
  Creative
  Global

Consultant

None

Incumbent

Publicis

Grey

Participating Agencies

Publicis

WINNER  

Grey

US$150m
  Creative
  US

Consultant

None

Incumbent

In-house agency

Participating Agencies

Undisclosed

EnergyBBDO

WINNER  

US$120m
  Digital
  US

Consultant

None

Incumbent

IMM

Participating Agencies

Undisclosed

360i

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Leo Burnett

Participating Agencies

Undisclosed

Commonwealth // McCann

WINNER  

US$50m
  Media
  Creative
  Digital
  PR
  Singapore | US | Japan | Germany

Consultant

Incumbent

TSLA

Multiple others

Participating Agencies

Undisclosed

TSLA

WINNER  

Doremus

WINNER  

Others by market

WINNER  

US$50m
  Media
  Asia Pacific

Consultant

Incumbent

Multiple by Country

Participating Agencies

Undisclosed

In Review

US$30m
  PR
  Global

Consultant

None

Incumbent

Edelman

Participating Agencies

Undisclosed

FleishmanHillard

WINNER  

US$30m
  Creative
  Asia Pacific

Consultant

None

Incumbent

Ogilvy

Participating Agencies

Undisclosed

FCB

US$20m
  Creative
  SE Asia

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

GOVT Singapore

WINNER  

US$20m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

SapientNitro

WINNER  

US$20m
  PR
  Global

Consultant

None

Incumbent

MSLGroup

Participating Agencies

Undisclosed

In Review

US$15m
  Creative
  Global

Consultant

None

Incumbent

Wongdoody

Participating Agencies

Undisclosed

Mekanism

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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