PITCH R3PORT
Sep, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Tech Giants, McDonald’s Decide

It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding group. The McDonald’s win saw the startup of a totally new agency model, while AT&T moved into OMG’s Hearts and Science, a new division established for P&G. 


For more details, see below.

US$3,000m
  Media
  Creative
  Digital
  US

Consultant

None

Incumbent

BBDO

WPP Group (MEC)

Participating Agencies

Undisclosed

Omnicom Group (Hearts & Sciences and BBDO)

WINNER  

US$1,500m
  Creative
  US

Consultant

None

Incumbent

DDB

Leo Burnett

Participating Agencies

Omnicom Group

WINNER  

Publicis Groupe

US$300m
  Media
  Americas (US, Canada, LATAM)

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

MEC

WINNER  

US$100m
  Media
  Global

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$100m
  Creative
  Global

Consultant

None

Incumbent

MRM//McCann

Participating Agencies

Undisclosed

TBWA\Chiat\Day

WINNER  

US$50m
  Creative
  Digital
  Media
  Global

Consultant

None

Incumbent

Omnicom Agencies

Participating Agencies

Undisclosed

Publicis Worldwide

WINNER  

DigitasLBi

WINNER  

Optimedia

WINNER  

US$50m
  Media
  US

Consultant

None

Incumbent

OMD

Participating Agencies

Undisclosed

Horizon Media

WINNER  

US$30m
  China

Consultant

Incumbent

Publicis Wangfan

arkr

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  Asia

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$20m
  Media
  Asia Pacific

Consultant

None

Incumbent

Carat

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  US

Consultant

None

Incumbent

Group 360

Participating Agencies

Undisclosed

Deutsch

WINNER  

US$10m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

MullenLowe Profero

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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