PITCH R3PORT
Nov, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Travel Brands Seeking New Agency Partners

A wave of global and regional reviews across both creative and media has hit the travel industry. Several airlines are seeking new partners - AirAsia recently named BPN as their global media AOR, while Emirates named Publicis as their creative agency for South East Agency. Singapore Airlines is also looking for creative, digital and media partners around the world in an R3-led review. In addition to airlines, Amtrak recently named Y&R (now VMLY&R) as their US creative agency, and the Bahamas resort Atlantis, Paradise Island named Saatchi & Saatchi New York as their digital AOR. Outside of travel and hospitality, other notable accounts in review include Daimler AG and American Express' global media business, as well as two R3-led reviews for Coty's creative business in China, and LifeStyles' creative and media business in the US.

US$1,000m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

OMG

WINNER  

US$300m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

UM

WINNER  

US$300m
  Creative
  Digital
  BTL
  PR
  Global

Consultant

None

Incumbent

Grey

Participating Agencies

Undisclosed

WPP group of agencies

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Y&R

WINNER  

US$100m
  Creative
  Media
  Digital
  Global

Consultant

Incumbent

TBWA

Publicis Media

Participating Agencies

Undisclosed

In Review

US$50m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

BPN

WINNER  

US$50m
  Creative
  Asia

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Publicis

WINNER  

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Saatchi New York

WINNER  

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Madras Global

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

BBH

WINNER  

US$20m
  Creative
  Media
  US

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

Chemistry

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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