Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
Nine Companies Changing Retail With Big Data
Why are traditional retailers closing their doors left and right? According to a recent article from CIO.com, it is because they are failing to adapt to the latest in retail technology trends. Retail is in a constant state of flux, and consumers are demanding a tech-savvy, personalized experience. However, there are several companies that are leveraging big data to solve many of the problems that traditional retailers are facing. These solutions range from an AI-powered retail assistant, all the way to real-time physical store monitoring.
To see a full list of the nine companies leading the way, click here.
I Know What You Did Last Summer
One year out from the explosive ANA Media Transparency Report, what is the state of transparency today? Has anything changed? According to a new report from the ANA, there is a new issue the industry needs to address: production. In R3's Principal, Greg Paull's analysis of the latest report from the ANA, he wrote, "While I totally support all the content and conclusions, I feel it lacks the gumshoe style analysis of the one from a year ago. Not all summer sequels are as good as the original. That said, marketers should still be sure to react to this report in multiple ways."
To read the full analysis and see how marketers can address transparency today, click here.
Dentsu, WPP and Accenture are Big Buyers in July
From our most recent round of marketing M&A tracking, it is safe to say that a pattern is emerging: the big acquirers in 2017 appear to be Dentsu, WPP and Accenture. Dentsu is focusing on digital/market intelligence operations – in line with its biggest buy recently, performance marketing agency Merkle in the US. WPP is focusing on continental Europe and Accenture is adding a range of creative companies to its massive consultancy operation, specifically Accenture Interactive
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.