R3LATIONSHIPS
Oct, 2015

Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
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Will Most CDOs Come From Marketing?

In the alphabet soup of the crowded C-suites in companies, it is the new role of “Chief Digital Officer” (CDO) that is becoming the most transformational and essential. Marketers should feel they have the base skills to move into a role such as this, one that can help connect customers through the entire life cycle.


In this excellent piece by McKinsey, the future direction for digital leadership involves five key initiatives -


  1. Make Digital Integral to Strategy – for Unilever, for example, digital is not just a ‘channel’, but a business imperative.
  2. Obsess over the Customer – Mercedes Benz have built a complete digital approach to this.
  3. Build agility , speed and data – something Samsung has excelled in.
  4. Extend networks – building strong partners is crucial.
  5. Get stuff done – companies are fair better to “test and learn” than “wait and see.”
Wieden + Kennedy, PHD Lead 2015 New Business

After eight months of our global new business league, Wieden + Kennedy continues to lead the way from 250 other creative agencies – this month winning business across multiple geographies, with WPP’s Ogilvy in second place.  Amongst media agencies, Omnicom’s PHD remains in top spot, with Universal McCann moving up to 2nd on the back of its Johnson & Johnson US win.


For all the results for the US, Europe, Asia Pacific and LATAM, click here.

See The World's Best Integration Models Here

Recently, R3 invested time to assess 40 of the best examples of integrated marketing – from a process, as well as creative and results perspective. 


We identified Six Degrees of Integration as a result – the six different ways marketers are connecting with their agencies. 


See more here.

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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