PITCH R3PORT
Jul, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Telecom, Tech Leaders in Review

This month saw one of the US’s largest advertisers, AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon, T-Mobile and others. Elsewhere, Swedish appliance leader Electrolux called a US review across all disciplines and Lenovo appointed a new agency to its digital roster.


For the details of these and more, see below.

US$3,000m
  Media
  Global

Consultant

None

Incumbent

MediaCom

Participating Agencies

Undisclosed

PHD

WINNER  

US$1,200m
  Creative
  Media
  U.S.

Consultant

None

Incumbent

Grey

MEC

BBDO

Participating Agencies

WPP

Omincom

US$300m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

KBS

WINNER  

US$200m
  Creative
  Media
  PR
  North America

Consultant

None

Incumbent

DDB (Creative)

Zenith (Media)

Weber Shandwick (PR)

Participating Agencies

Undisclosed

In Review

US$150m
  PR
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Cohn & Wolfe

WINNER  

US$100m
  Media
  Digital
  EMEA

Consultant

None

Incumbent

Carat (media)

iProspect (search)

Isobar (digital)

Participating Agencies

Undisclosed

Carat

WINNER  

iProspect

WINNER  

DigitasLBi

WINNER  

US$100M
  Media
  Global

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$80m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Cargo

WINNER  

US$70m
  Media
  U.S.

Consultant

None

Incumbent

Dedicated WPP Unit

Participating Agencies

Undisclosed

Assembly

WINNER  

US$30m
  Creative
  Digital
  China

Consultant

Incumbent

VML

Participating Agencies

Undisclosed

In Review

US$30m
  Digital
  China

Consultant

Incumbent

VML

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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