AGENCY WIRE
Dec, 2015

Welcome to the latest Agency Wire, where we follow major trends in the communications and marketing industry.
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Can You Describe Your Agency in 140 Characters?

We recently spotted this fun holiday initiative by Digiday to ‘describe your agency in 140 characters or less’ 


While many of the big names got involved, it reminded us of some of our recent pitches and reviews, and the importance of standing out and making an impact.


We usually say that sometimes it feels like 80% of agencies have the same point of difference – they are "uniquely 360 degrees, brand building, media neutral, ideas driven, holistic ideas shops." The challenge comes – when everyone is saying the same thing – what can you say to stand out? In 2016, the challenge is going to be how to be truly relevant to a few people, not generic to all people.


We wish you the best of the holiday season and a strong future.

McCann & Mindshare Lead the New Business League

In the latest Global New Business League table, McCann WorldGroup jumped from number four to take the top spot among creative agencies. Their recent wins include Verizon Wireless US, Aldi Nord Germany, and MGM Resorts US.


The media agency table saw significant changes in this round, with Mindshare taking the number one spot off the back their Unilever and General Mills wins. OMD jumped from 11th to 2nd after winning P&G US and Bayer US, while former number one, Universal McCann, dropped to number three. 


To see all the global, regional, and local tables, click here


See the World’s Best Integration Models Here

Earlier this year, R3 invested time to assess 40 of the best examples of integrated marketing – from a process, as well as creative and results perspective. 


We identified Six Models of Integration as a result – the six different ways marketers are connecting with their agencies.


See more here.

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information
  http://www.rthree.com    
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