PITCH R3PORT
Jun, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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A Wave of Global Creative Reviews is Underway 

This month, a wave of global creative accounts are under review. Automotive brands are leading the trend, with Ford - one of WPPs biggest accounts - inviting other agencies to pitch for its creative business in early April. Volkswagen also recently called a pitch, which was held on the Holding Group level. IPG's Deutsch and Omnicom's BBDO are battling it out for the business. F&B companies like Nestle and Dunkin Donuts have also kicked off creative reviews. Other reviews include the R3 led Shell review, where they're looking at their global creative, media, e-commerce, shopper and B2B business, and the Cathay Pacific global creative, media and social media review, which kicked off in March.


For the full list of reviews, please see below.

US$2500m
  Creative
  Media
  Global

Consultant

None

Incumbent

WPP

Participating Agencies

Undisclosed

In Review

US$2000m
  Creative
  Global

Consultant

None

Incumbent

Deutsch

BBDO

Participating Agencies

Undisclosed

In Review

US$1000m
  Creative
  North America

Consultant

None

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$600m
  Media
  Global

Consultant

None

Incumbent

Mindshare

Participating Agencies

Undisclosed

PHD

WINNER  

US$400m
  Media
  North America

Consultant

None

Incumbent

Havas Media

Participating Agencies

Undisclosed

In Review

US$200m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Accenture

WINNER  

US$200m
  Creative
  BTL
  Global

Consultant

None

Incumbent

Hill Holiday

Participating Agencies

Undisclosed

BBDO

WINNER  

ARC

WINNER  

Leo Burnett

WINNER  

US$150m
  Creative
  Media
  Shopper
  eCommerce
  B2B
  Global

Consultant

Incumbent

JWT

MediaCom

Participating Agencies

Undisclosed

In Review

US$100m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Accenture

WINNER  

US$100m
  Creative
  Media
  Social
  Global

Consultant

Incumbent

McCann Worldgroup

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

JWT APAC

WINNER  

US$50m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Starcom

WINNER  

US$50m
  Creative
  U.S.

Consultant

None

Incumbent

Anomaly

Participating Agencies

Undisclosed

Wieden + Kennedy

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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