PITCH R3PORT
Feb, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Mars, Shell Relook at Global Agency Models

This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency models in an R3-led review. Several major US reviews are underway, with GE Appliances looking for a new creative agency, Burlington reviewing their media business and Orbitz awarding their creative, digital and social business to Havas Chicago. 


For a full list of this month's review, see below. 

US$1400m
  Media
  Global

Consultant

None

Incumbent

MediaCom

Starcom

OMD

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  Media
  Global

Consultant

Incumbent

J. Walter Thompson

Mediacom

Participating Agencies

Undisclosed

In Review

US$200m
  Media
  China

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Zenith

WINNER  

US$100m
  Creative
  Media
  Production
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

WPP (Grey, Hogarth, Wunderman and MediaCom)

WINNER  

Publicis

Omnicom

US$100m
  Creative
  US

Consultant

None

Incumbent

BBDO

Participating Agencies

Undisclosed

In Review

US$100m
  Creative
  Digital
  Social
  OOH
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Saatchi & Saatchi

WINNER  

US$80m
  Media
  US

Consultant

Incumbent

Initiative

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  US

Consultant

None

Incumbent

Red Tettemer + Partners

Participating Agencies

Undisclosed

Wolfgang

WINNER  

US$50m
  Creative
  Social
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Havas Chicago

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

CP+B

Participating Agencies

Undisclosed

In Review

US$30m
  Creative
  Social
  Digital
  Global

Consultant

Incumbent

Goodstuph

J. Walter Thompson

Participating Agencies

JWT

BLK J

BBDO

Ogilvy

WINNER  

TBWA

TSLA

Goodstuph

WINNER  

US$20m
  Digital
  UK

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

AnalogFolk

WINNER  

US$20m
  Media
  Singapore

Consultant

Incumbent

MEC Singapore

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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