The three days were kicked off with great clarity by Steve Smith, Editorial lead for MediaPost conferences – “in the cacophony of new innovations in digital, mobile and analytics, we have forgotten about integration”. What became clear over the session was that there’s no magic bullet to Cross Channel nirvana, only a set of tools and processes to reduce risk and improve attribution.
Here were the four main themes：
Find your “Tiger Team” – Ryan Deutsch of Sears gave an impassioned talk about finding the best talent in your business to help lead integration.
Digital begins at home. JNJ’s Molly Garris showcased the importance of using internal teams for test and learn.
The second quarter of 2015 is fully covered here in the Q2 R3VIEW – an ongoing report of holding company and agency performance in financials, mergers and acquisition, new business and talent management.
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.