Aug, 2015

Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
How to Win in Cross Channel Marketing

Photo: Leonardo Patrizi/Getty Images

We were fortunate this month to lead an important panel with four marketers at MediaPost’s Cross Channel Marketing Summit in the US.

The three days were kicked off with great clarity by Steve Smith, Editorial lead for MediaPost conferences – “in the cacophony of new innovations in digital, mobile and analytics, we have forgotten about integration”. What became clear over the session was that there’s no magic bullet to Cross Channel nirvana, only a set of tools and processes to reduce risk and improve attribution.

Here were the four main themes:

  1. Find your “Tiger Team” – Ryan Deutsch of Sears gave an impassioned talk about finding the best talent in your business to help lead integration.
  2. Digital begins at home.  JNJ’s Molly Garris showcased the importance of using internal teams for test and learn.
  3. Ask Tougher Questions in Your Brief – The best briefs go deeper and further.
  4. Look to Best Practice – we showcased our recent Integration 40 (below) as some examples. 
This Quarter's R3VIEW Is Here

The second quarter of 2015 is fully covered here in the Q2 R3VIEW – an ongoing report of holding company and agency performance in financials, mergers and acquisition, new business and talent management. 

To see more of this report, click here.

See the World’s Best Integration Models Here

Last month, R3 invested time to assess 40 of the best examples of integrated marketing – from a process, as well as creative and results perspective. 

We identified Six Degrees of Integration as a result – the six different ways marketers are connecting with their agencies.

See more here.

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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