PITCH R3PORT
Dec, 2015

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Unilever, P&G Change Media

The world’s two largest advertisers announced moves on their media relationships this month, with Unilever maintaining a mostly similar global alignment with WPP and Omnicom, and P&G shocking the industry, moving $2.6b of US billings from Publicis Groupe to Omnicom. For the details and other reviews, see below.

US$8,000m
  Media
  Global

Consultant

None

Incumbent

Mindshare

PHD

Participating Agencies

Undisclosed

Mindshare

WINNER  

PHD

WINNER  

US$2,600m
  Media
  US

Consultant

None

Incumbent

Multiple

Participating Agencies

Undisclosed

Omnicom Media Group

WINNER  

US$1,000m
  Creative
  Global

Consultant

None

Incumbent

CHI & PARTNERS

Grey

TBWA

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Droga5

WINNER  

US$200m
  Media
  China

Consultant

Incumbent

MEC

Local Agencies

Participating Agencies

Undisclosed

In Review

US$100m
  Creative
  Digital
  Europe

Consultant

None

Incumbent

Jung von Matt

Participating Agencies

Undisclosed

SapientNitro

WINNER  

US$50m
  Media
  Creative
  Global

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Media
  Digital
  PR
  Myanmar

Consultant

Incumbent

Bates CHI

RiverOrchid

Participating Agencies

Undisclosed

In Review

US$30m
  Media
  APAC

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$20m
  Digital
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

VML Singapore

WINNER  

US$20m
  Media
  Global

Consultant

None

Incumbent

MEC

Participating Agencies

Undisclosed

Performics

WINNER  

US$20m
  Media
  Global

Consultant

None

Incumbent

BPN

Participating Agencies

Undisclosed

Spark

WINNER  

US$10m
  Digital
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

MEC

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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