Welcome to the latest Agency Wire, where we follow major trends in the communications and marketing industry.
What Will Your Agency Need to Look Like in 2020?
The role of agencies is changing more in the last five years than ever before – as marketers continue to diversify, become more project based, and consumers become more social.
We’re always pleased to share exceptional thinking from other consultants, and this month , we turn our attention to Tim Williams of Ignition’s “Agency of 2020 Mind Map”.
His firm highlights eight key areas to the agency of the future – expertise, effectiveness, agility, pricing, collaboration, digital fitness, innovation and accountability.
We love the way he ends with this quote - It’s clear that the great agencies in the year 2020 will not be in the service business, but rather the marketing invention business, moving way beyond “what do our clients need” to “what problems are our clients trying to solve?”
When is an Agency Event Not Just an Agency Event ?
We were fortunate enough to attend Sid Lee’s C2 last week along with 5,000 other people.
This remarkable event, now in its fifth year, attracted speakers including Alec Baldwin, Andre Agassi, Chelsea Clinton and Kimbal Musk (yes, Elon’s brother), along with specialist digital and marketing speakers. Attendees were able to create “Brain Dates” for 30 minutes with each other – a kind of enhanced version of speed dating.
What made this event special, was that Sid Lee, was just the curator of all this great content, not forcing or selling themselves. Meantime, the agency itself continues to grow globally with new work for Samsung, Absolut and others.
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.