PITCH R3PORT
Sep, 2017

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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BMW, Infiniti, Hershey Review Creative

Our latest Pitch R3port sheds light on a wave of major global creative reviews spanning several industries. In auto news, BMW recently appointed Serviceplan as the communications lead for their Aftersales business, while Infiniti named 72andSunny as their global creative AOR without undergoing a formal review. Several reviews are underway in Asia as well, including the recently-announced Changi Airport creative & digital review in Singapore.


For the full list, see below. 



US$1200m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Serviceplan

WINNER  

US$1000m
  Media
  Global (except US and Japan)

Consultant

None

Incumbent

Zenith

Participating Agencies

Undisclosed

Mindshare

WINNER  

US$800m
  Media
  Global

Consultant

None

Incumbent

OMD

Participating Agencies

Undisclosed

Initiative

WINNER  

US$500m
  Creative
  US

Consultant

None

Incumbent

Anomaly

CP+P

Arnold

Participating Agencies

Undisclosed

Anomaly

WINNER  

CP+P

WINNER  

US$500m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

BBDO New York

WINNER  

US$200m
  Creative
  Global

Consultant

None

Incumbent

CP+B 

Participating Agencies

Undisclosed

72andSunny

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

UM

WINNER  

US$50m
  Media
  China

Consultant

Incumbent

Mindshare

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Asia

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

McCann Worldgroup

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

New Company

Participating Agencies

Undisclosed

In Review

US$50m
  B2B
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

GetIT Comms

WINNER  

US$30m
  Creative
  Digital
  Singapore

Consultant

Incumbent

J. Walter Thompson

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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