R3LATIONSHIPS
Dec, 2016

Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
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Unilever, GE and Mars Maintain Longest Client-Agency Relationships

In our latest report - Global 40 - we highlighted 40 of the most enduring client-agency relationships worldwide to find out what makes for a successful global marriage. While length isn't the only factor that indicates a solid relationship, some marketers and agencies have been working together for an incredibly long time. Unilever and MullenLowe have the longest relationship in the report - a staggering 117 years. Both GE and Mars have maintained long-lasting partnerships with BBDO, at 96 years and 80 years respectively. 


To see the full infographic covering all the stats from the Global 40 report, click here


BBDO and PHD Stay on Top in Our Latest New Business League

In our latest round of New Business League tracking, there were no changes in the top three creative agencies on the global table, with BBDO staying on top, followed by DDB and Ogilvy. Droga5's Sprit US win propelled them into the fourth place spot, while 72andSunny made their first appearance of the year in 12th place off the back of the General Mills win. PHD held onto the top spot on our media table, while Havas Media slipped into third place after winning Swarovski Global and 21st Century Fox LATAM accounts.


To see the full league tables, click here.


Dentsu, WPP Dominate Holding Company M&A League

Dentsu managed to stay in first place in our latest round of global holding company M&A tracking, while WPP moved up from sixth place to second place after several October deals. The biggest mover on the global table this month was Salesforce, who debuted on the 2016 chart in fourth place after acquiring the data management platform (DMP) Krux for $700 million. 


To see the full Global table, as well as the US, APAC, BRICs and China, click here.


R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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