Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
Coca-Cola, Emirates Take Holding Company Approach
As the Mediapalooza of 22 of the largest global marketers continues (this month, Visa selected Starcom globally from that group), several large global marketers are also relooking at the global creative and branding structures. Both Coca-Cola and Emirates announced a partnership with WPP , involving multiple agencies. You can read more about both wins here and here.
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.