PITCH R3PORT
Sep, 2015

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Coca-Cola, Emirates Take Holding Company Approach

As the Mediapalooza of 22 of the largest global marketers continues (this month, Visa selected Starcom globally from that group), several large global marketers are also relooking at the global creative and branding structures. Both Coca-Cola and Emirates announced a partnership with WPP , involving multiple agencies. You can read more about both wins here and here


Both have chosen one of the Six Degrees of Integration models showcased in our latest whitepaper, Integration40. See more here, or write to Erin@rthree.com for a copy.

US$600m
  Creative
  US

Consultant

None

Incumbent

MMB

Participating Agencies

MMB

BBDO

WINNER  

McCann Erickson

The Martin Agency

US$500m
  Media
  Global

Consultant

None

Incumbent

OMD

Participating Agencies

OMD

Starcom

WINNER  

Essence

US$500m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

David

Starcom

FCB

McCann

WPP Agencies (Ogilvy, Sra Rushmore, Santo)

WINNER  

US$300m
  Creative
  US

Consultant

None

Incumbent

CP+B

Participating Agencies

Undisclosed

Grey New York

WINNER  

US$200m
  Creative
  UK | Europe

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

BBH

WINNER  

US$200m
  Creative
  Branding
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

WPP (Grey, RKCR/Y&R, Geometry, Hogarth and TNS)

WINNER  

US$200m
  Creative
  Media
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Mirum Asia Pacific

WINNER  

US$200m
  Media
  China

Consultant

Incumbent

MEC

Local Agencies

Participating Agencies

Undisclosed

In Review

US$100m
  Creative
  Global

Consultant

None

Incumbent

Leo Burnett

Participating Agencies

Undisclosed

W+K

WINNER  

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

IPG

Publicis

Omnicom Agencies

JWT

WINNER  

US$40m
  Creative
  Media
  Myanmar

Consultant

Incumbent

Bates CHI

RiverOrchid

Participating Agencies

In Review

US$20m
  Digital Media
  China

Consultant

Incumbent

ZenithOptimedia

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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