PITCH R3PORT
Oct, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
Share
Beauty, Sports Players Decide

This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New Balance review, it was digital agency VML that outperformed all other creative agencies to win as a Global AOR. This is one of the rare times that a digital-centric agency has taken this size and depth of global business - and it should send a warning message to all.  


See the details and other wins below.

US$2,500m
  Media
  Europe | Asia Pacific

Consultant

None

Incumbent

Zenith

Mediacom

Participating Agencies

Undisclosed

In Review

US$1,000m
  Media
  US | Canada | UK

Consultant

None

Incumbent

Initiative

Zenith

MEC

Participating Agencies

Undisclosed

In Review

US$1,000m
  Media
  Global

Consultant

None

Incumbent

Zenith

Participating Agencies

Undisclosed

Zenith

WINNER  

MediaCom

WINNER  

US$400m
  Media
  US | Canada

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$300m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Vizeum

MullenLowe MediaHub

WINNER  

ZenithOptimedia

US$100m
  Creative
  Global

Consultant

Incumbent

Arnold

Participating Agencies

Undisclosed

VML

WINNER  

US$50m
  Creative
  Global

Consultant

Incumbent

BBH

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Interone China

WINNER  

US$40m
  Media
  SEA

Consultant

None

Incumbent

MEC

ZenithOptimedia

Participating Agencies

Undisclosed

Havas Media Malaysia

WINNER  

US$30m
  Creative
  Digital
  US

Consultant

None

Incumbent

S3

Participating Agencies

Undisclosed

M&C Saatchi LA

WINNER  

US$20m
  Creative
  Vietnam

Consultant

Incumbent

N/A

Participating Agencies

Undisclosed

In Review

US$20m
  Digital
  China

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Isobar China

Jung von Matt

Cheil Greater China

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
For more information
  http://www.rthree.com    
Copyright © 2019 rthree.com