PITCH R3PORT
Jun, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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More Media Accounts in Review

One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media Agency partners. 


Diageo launched a global review of its media, as did Rupert Murdoch’s 21st Century Fox. From Asia, Standard Chartered Bank launched a global review - and Malaysia Airlines appointed GroupM to support the troubled airline. 


For details and others, see below.

US$2,300m
  Media
  Global

Consultant

None

Incumbent

PHD

Carat

Participating Agencies

Undisclosed

In Review

US$770m
  Media
  US | Canada

Consultant

None

Incumbent

Zenith

Participating Agencies

Undisclosed

Vizeum

WINNER  

Zenith

WINNER  

Assembly

WINNER  

US$400m
  Creative
  US

Consultant

None

Incumbent

JWT

Participating Agencies

Undisclosed

BBH

WINNER  

Figliulo & Partners

WINNER  

US$300m
  Media
  Global

Consultant

None

Incumbent

Starcom MediaVest

Participating Agencies

Undisclosed

In Review

US$100m
  Creative
  Global

Consultant

None

Incumbent

RGA

Participating Agencies

Undisclosed

Anomaly

WINNER  

US$100m
  Media
  US | UK

Consultant

None

Incumbent

PHD

Participating Agencies

Undisclosed

PHD

WINNER  

US$100m
  Media
  Global

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$50m
  Event
  China

Consultant

Incumbent

Multiple Agencies

Participating Agencies

Undisclosed

In Review

US$50m
  Digital
  Social
  US

Consultant

None

Incumbent

R/GA

VaynerMedia

Participating Agencies

Undisclosed

McCann XBC

WINNER  

US$50m
  Media
  Global

Consultant

None

Incumbent

IPG

Participating Agencies

Havas Media

Starcom

GroupM

WINNER  

Zenith

Rally Worldwide (IPG)

WINNER  

US$50m
  Creative
  Digital
  China

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

10 Undisclosed Agencies

Saatchi & Saatchi

WINNER  

US$20m
  PR
  LATAM | US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

M&C Saatchi PR

WINNER  

US$20m
  Creative
  China

Consultant

Incumbent

New AOR Assignment

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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