PITCH R3PORT
Jul, 2015

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Beauty, Auto Brands Lead Global Reviews

In this month’s report, we show the newest companies currently undergoing both global and US media agency reviews. It is no surprise to see that Coty is undergoing the largest global review, as they recently acquired over 40 of P&G’s beauty brands in deal worth $13 billion. While they have partnered with ZenithOptimedia for print and TV, they are still searching for a digital media partner. Other marketers including Verizon, Ferrero, Uniqlo, and Infiniti have also taken this period to review their media agency relationships, as the unprecedented wave of media reviews continues across all disciplines and markets.


For details on these, and the rest of the reviews in progress, see below:

US$500m
  Media
  Global

Consultant

None

Incumbent

ZenithOptimedia

Participating Agencies

Undisclosed

ZenithOptimedia WINNER

WINNER  

US$200m
  Digital
  U.S.

Consultant

None

Incumbent

AKQA

McGarryBowen

SapientNitro

Moxie

Participating Agencies

Undisclosed

AKQA WINNER

WINNER  

R/GA WINNER

WINNER  

US$200m
  Creative
  Global

Consultant

None

Incumbent

Wieden & Kennedy

Participating Agencies

Undisclosed

Publicis WINNER

WINNER  

US$200m
  Media
  China

Consultant

Incumbent

MEC

Local Agencies

Participating Agencies

Undisclosed

In Review

US$100m
  Creative
  Digital
  U.S.

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Havas Worldwide, Chicago WINNER

WINNER  

US$100m
  Creative
  Digital
  U.S.

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Havas Worldwide, Chicago WINNER

WINNER  

US$80m
  Media
  Emerging Markets

Consultant

Incumbent

Multiple by Region

Participating Agencies

WPP

Publicis

Aegis

Initiative

OMG (PHD) WINNER

WINNER  

US$50m
  Digital
  Europe

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Deep Focus WINNER

WINNER  

US$50m
  Integrated Marketing
  Global

Consultant

None

Incumbent

None

Participating Agencies

Undisclosed

WPP WINNER

WINNER  

US$30m
  Media
  UK

Consultant

None

Incumbent

the7stars

Participating Agencies

Undisclosed

ZenithOptimedia WINNER

WINNER  

US$20m
  Digital
  China

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

OMP - Linked by Isobar WINNER

WINNER  

US$20m
  Social
  China

Consultant

Incumbent

Local Agency

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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