PITCH R3PORT
Sep, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Auto, Airline Giants Undergo Global Reviews

The wave of global reviews continues, with two auto giants revisiting their agency models this month. German car maker, Opel, is currently reviewing their global creative business, and the winner has not yet been announced. Among Ford's larger global review, Wieden & Kennedy recently won a project-based assignment for the auto maker to help launch a US brand campaign in October. Several global airlines also have accounts in review. United Airlines kicked off a review of their global digital and media business, while Publicis Groupe & VCCP won Cathay Pacific's first pitch in over 25 years, led by R3.


For a full list of accounts in review this month, see below: 

US$400m
  Creative
  Global

Consultant

None

Incumbent

Scholz & Friends

Heimat

MRM

Participating Agencies

Scholz & Friends

Heimat

MRM//McCann

Havas

Publicis

In Review

US$200m
  Creative
  Global

Consultant

None

Incumbent

WPP

Participating Agencies

Undisclosed

Wieden + Kennedy

WINNER  

US$100m
  Digital
  Media
  Global

Consultant

None

Incumbent

Wavemaker

Wunderman

Participating Agencies

Undisclosed

In Review

US$69m
  Media
  US

Consultant

None

Incumbent

Spark Foundry

Participating Agencies

Undisclosed

Horizon Next

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

T3

WINNER  

US$50m
  Creative
  Media
  Digital
  Singapore

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Media
  Global

Consultant

Incumbent

McCann WorldGroup

UM

Participating Agencies

Undisclosed

Publicis Groupe

WINNER  

VCCP

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Media
  Digital
  Africa

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

WPP

WINNER  

US$30m
  Creative
  US

Consultant

None

Incumbent

Public Works

Participating Agencies

Undisclosed

Argonaut

WINNER  

US$20m
  Creative
  Asia

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

FCB

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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