PITCH R3PORT
Apr, 2019

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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MillerCoors, Barclays Retain Partners

Welcome to the latest Pitch Report. 


After a review process that lasted almost a year, MillerCoors retained Jack Morton Worldwide as its agency for sports and entertainment experiential and activation. The beer brand has also put its creative account in review for Coor Lights, less than two months after Michelle St. Jacques was named CMO. Ogilvy adds Accor's loyalty programme ALL (Accor Live Limitless) to its global portfolio, and has also been appointed creative and strategic partner by the UK Post Office to drive reappraisal and consideration. In a nod to rare long-term partnerships, Barclay's 17-year relationship with BBH London went up for review in January but was retained after a multi-agency pitch involving AMV BBDO, Mother and Publicis. Spark Foundry won the media account for MCM Worldwide from incumbent PGR Media.

US$150m
  Creative
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Ogilvy

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

BBH

Participating Agencies

Undisclosed

BBH

WINNER  

US$100m
  Media
  South East Asia

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50m
  BTL
  US

Consultant

None

Incumbent

GMR

Genesco Sports

Participating Agencies

Undisclosed

Jack Morton Worldwide

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

PGR Media

Participating Agencies

Undisclosed

Spark Foundry

WINNER  

US$50m
  Creative
  UK

Consultant

None

Incumbent

BBH

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Dark Horses

WINNER  

US$50m
  Media
  Global

Consultant

Incumbent

Wavemaker

Participating Agencies

Undisclosed

In Review

US$30m
  Creative
  UK

Consultant

None

Incumbent

MullenLowe

Participating Agencies

Undisclosed

Ogilvy

WINNER  

US$20m
  PR
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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