PITCH R3PORT
Jan, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Top Auto Makers Review Agency Model

This month in agency reviews, several top automotive companies are reviewing key global accounts. It was reported at the end of last year that Ford was seeking to review their agency model for their global creative, digital and media business (all handled by WPP). Jaguar Land Rover also put their global media business in review, awarding the business to Dentsu after a 17-year long relationship with Mindshare. In China, NextEV Auto is reviewing their creative business, in a R3-led review. Other major reviews include Unilever's global media planning account, JCPenney's US creative business and Qantas global media, recently won by OMD


For a full list of accounts in review, please see below.

US$4000m
  Media (planning)
  Global

Consultant

None

Incumbent

PHD

Participating Agencies

Undisclosed

Mindshare

WINNER  

US$2500m
  Creative
  Digital
  Media
  Global

Consultant

None

Incumbent

WPP

Participating Agencies

Undisclosed

In Review

US$1500m
  Media
  Global

Consultant

None

Incumbent

Dentsu Aegis Network

Interpublic Group

Participating Agencies

Undisclosed

In Review

US$500m
  Media
  Global

Consultant

None

Incumbent

Mindshare

Participating Agencies

Undisclosed

Dentsu Aegis Network

WINNER  

US$500m
  Creative
  Media
  North America

Consultant

None

Incumbent

MMB

Participating Agencies

Undisclosed

Dentsu Aegis Network

WINNER  

US$200m
  Digital
  Europe
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

TBD

WINNER  

US$200m
  Creative
  US

Consultant

Incumbent

McgarryBowen

Participating Agencies

Undisclosed

Badger & Winters

WINNER  

US$100m
  Media
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

MullenLowe Mediahub

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

Neo@Ogilvy

Zenith

OMD

Participating Agencies

Undisclosed

OMD

WINNER  

US$50m
  Media
  US

Consultant

None

Incumbent

Carat

Participating Agencies

Undisclosed

Havas Media

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

New Company

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  China

Consultant

Incumbent

Ogilvy

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Asia Pacific

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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