PITCH R3PORT
Oct, 2015

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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J&J, Citi and GSK Decide

At the mid point of the so-called ‘Mediapalooza’,  several global marketers are starting to announce their appointments. This month, JNJ moved their media buying business in the US back to IPG from OMD. GSK split their business between WPP and Omnicom, and Citi handed global media to a new Publicis Groupe structure. For these and other reviews, see below.

US$1,000m
  Media
  US

Consultant

None

Incumbent

OMD

Participating Agencies

Undisclosed

IPG's J3

WINNER  

US$900m
  Media
  US

Consultant

None

Incumbent

Zenith

Participating Agencies

Undisclosed

Mindshare

WINNER  

US$600m
  Media
  Global

Consultant

None

Incumbent

PHD

Mediacom

Participating Agencies

Undisclosed

PHD

WINNER  

Mediacom

WINNER  

US$500m
  Media
  Global

Consultant

None

Incumbent

MEC

Starcom MediaVest

Participating Agencies

Undisclosed

Publicis Groupe (One Citi Global)

WINNER  

US$200m
  Media
  China

Consultant

Incumbent

MEC

Local Agencies

Participating Agencies

Undisclosed

In Review

US$100m
  Creative
  Global

Consultant

None

Incumbent

None

Participating Agencies

Undisclosed

Saatchi & Saatchi London

WINNER  

US$50m
  Creative
  US

Consultant

None

Incumbent

Cavalry

Participating Agencies

72andSunny

WINNER  

Deutsch

180 LA

US$50m
  Digital (CRM)
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50m
  Media
  Singapore | Malaysia | Thailand | Taiwan | Hong Kong

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$40m
  Media
  Global

Consultant

None

Incumbent

MEC

Participating Agencies

Undisclosed

ZenithOptimedia

WINNER  

US$40m
  Integrated
  Singapore | Japan | USA | Germany

Consultant

Incumbent

TSLA

MEC

TBWA

Participating Agencies

Undisclosed

In Review

US$40m
  Creative
  Digital
  Media
  PR
  Myanmar

Consultant

Incumbent

Bates CHI (Creative)

River Orchid (Media)

Participating Agencies

Undisclosed

In Review

US$20m
  Social
  China

Consultant

Incumbent

Local Agency

Participating Agencies

Undisclosed

In Review

US$10m
  Media
  Japan

Consultant

Incumbent

NA

Participating Agencies

Dentsu

Hakuhodo DY

UM

MediaCom

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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