Welcome to the latest Agency Wire, where we follow major trends in the communications and marketing industry.
How to Compete with the Consulting Firms
It took Digiday to be the first with the story – Deloitte Digital, after many new business wins and some acquisitions, is now a US$1.5b agency. It recently picked up the QSR chain, Papa Murphy’s in the US. It completed four acquisitions globally and brought in Alan Schulman from Sapient to lead Brand Experience. Meantime, Accenture recently bought Hong Kong’s largest independent agency, Pacific Link along with Reactive Media in Australia and continued its global expansion.
For agencies to stand out in this competitive environment, the key has to be creativity and integration. The competitive edge is the ability to attract the best creative talent and to help be a true partner in the integration process.
R3 recently profiled 40 of the world’s best integrated marketing efforts here, many of them with a digital lead.
See the Latest in Agency M&A, Financials and New Business
This month, we have released our Q2 R3VIEW, the quarterly report on the health of holding companies and the agencies within them. In this issue, we look at the “Mediapalooza”, the 22 global and US media pitches currently in process, along with some highlights on new talent coming into global agency roles.
In the latest global New Business League table, independent agency Wieden+Kennedy leads the way amongst creative agencies, off the back of Verizon and other wins. The fasted mover this month is RGA, jumping from 6th to 2nd with E-Trade and other wins. PHD continues to lead the media agencies with Carat nudging ahead of OMD into second place.
To see all the global, regional and local tables, click here.
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.