PITCH R3PORT
Jun, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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GSK, Microsoft Review Global Media

There is a fresh wave of global media reviews sweeping across several categories this month, with brands like GSKMicrosoftP&G Haircare and even the UK Government looking at their global media agency models. Hong Kong-based airline, Cathay Pacific, is also reviewing their global media and creative business in an R3-led review. There are several digital reviews underway, including Bailey's (who recently awarded their global digital business to VML) and Nikon who kept their MEA & APAC digital account with current agency, JWT. In China, two R3-led creative reviews have kicked off for auto giant Infiniti and sports brand Puma. 


For the full list of reviews, see below: 

US$1800m
  Media
  Global

Consultant

None

Incumbent

MediaCom (Europe)

PHD (US)

Participating Agencies

Undisclosed

In Review

US$1500m
  Media
  Global

Consultant

None

Incumbent

Aegis Network

Participating Agencies

Aegis Network

WINNER  

Wavemaker

Starcom

UM

US$800m
  Media
  UK

Consultant

None

Incumbent

Carat

Participating Agencies

Undisclosed

OMD

WINNER  

US$400m
  Media
  North America

Consultant

None

Incumbent

Hearts & Science

Participating Agencies

Undisclosed

Carat

WINNER  

US$100m
  Creative
  Brand Strategy
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Anomaly

WINNER  

US$100m
  Creative
  Media
  Global

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

January Digital

WINNER  

US$100m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Accenture Interactive

WINNER  

US$70m
  Creative
  China

Consultant

Incumbent

CP&B

Participating Agencies

Undisclosed

In Review

US$50m
  Digital
  U.S.

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Generator Media + Analytics

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

Mother

Participating Agencies

R/GA

We Are Social

VML

WINNER  

US$50m
  Digital
  MEA | APAC

Consultant

None

Incumbent

JWT

Participating Agencies

Undisclosed

JWT

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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