PITCH R3PORT
Aug, 2015

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Top Brands Seeking Creative Solutions

There’s been extensive coverage of the 21 companies in the “Mediapalooza”– now 22 this month with GSK and Novartis in review. This month, we’re also noticing the trend of top companies looking for fresh global thinking. American Airlines, with more than 20 years with McCann, is on a global hunt for creativity. And Bud Light, Hilton and adidas Golf all made recent global creative alignments. 

US$1,000m
  Media
  Global

Consultant

None

Incumbent

Starcom MediaVest

PHD

GroupM

Participating Agencies

PHD

GroupM

US$250m
  Creative
  US

Consultant

None

Incumbent

BBDO

Participating Agencies

Undisclosed

W+K New York

WINNER  

US$200m
  Creative
  Global

Consultant

None

Incumbent

McCann Erickson & TM

Participating Agencies

Undisclosed

In Review

WINNER  

US$200m
  Media
  Global

Consultant

None

Incumbent

Compass Point Media

Participating Agencies

Undisclosed

DigitasLBi SF

WINNER  

US$200m
  Media
  China

Consultant

Incumbent

MEC

Local Agencies

Participating Agencies

Undisclosed

In Review

US$130m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

W+K Amsterdam

WINNER  

US$100m
  Creative
  Digital
  Global

Consultant

None

Incumbent

Publicis

Participating Agencies

Undisclosed

GSD&M

WINNER  

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Venables Bell & Partners

WINNER  

US$30m
  Social
  Global

Consultant

None

Incumbent

We Are Social

Participating Agencies

Undisclosed

We Are Social

WINNER  

US$20m
  Social
  China

Consultant

Incumbent

Local Agency

Participating Agencies

Undisclosed

In Review

US$5m
  PR
  Indonesia | Singapore | Malaysia

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Havas Worldwide Siren

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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