PITCH R3PORT
Feb, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
Share
Will 2016 Be the Year of “Roster-Palooza”?

With the mediapalooza of 2015 behind us, perhaps 2016 will be the year of the expanding creative roster – with more and more creative agencies competing for work against each other. This month, Fiat Chrysler added FCB and DDB to their roster, which already includes Wieden+Kennedy, mcgarrybowen, Doner, The Richards Group, Huge and Armando Testa. Meantime, Hershey added CB&P to an expanded list joining sister agency Anomaly and Arnold / Havas.  Below are the details and other accounts in review. 

US$2,250m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

FCB Chicago

WINNER  

DDB Chicago

WINNER  

US$800m
  Media
  Global

Consultant

None

Incumbent

UM

OMD

MediaCom

Carat

Participating Agencies

UM

WINNER  

OMD

WINNER  

MediaCom

WINNER  

Carat

US$200m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

CP&B

WINNER  

US$50m
  Media
  Creative
  Digital
  Global

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50
  Creative
  Media
  Digital
  PR
  Myanmar

Consultant

Incumbent

Bates CHI

RiverOrchid

Participating Agencies

Undisclosed

TBWA Thailand

WINNER  

Phibious

WINNER  

Sail Omnicom

WINNER  

US$50m
  Creative
  Digital
  Global

Consultant

None

Incumbent

TBWA\CHIAT\DAY

Participating Agencies

Undisclosed

Camp + King

WINNER  

US$50m
  Media
  APAC

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$40m
  Creative
  China

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Leo Burnett China

WINNER  

US$32m
  Creative
  Global

Consultant

None

Incumbent

Saatchi & Saatchi

Participating Agencies

Undisclosed

Deutsch

WINNER  

US$20m
  Direct Marketing
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Lowe Open

WINNER  

US$20m
  Digital
  China

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

AKQA

WINNER  

US$20m
  Creative
  Media
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

BBDO

WINNER  

OMG

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
For more information
  http://www.rthree.com    
Copyright © 2019 rthree.com