PITCH R3PORT
Jan, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Apple Seeks Out New Digital Solutions

This month, Apple added two new agencies to their digital roster, bringing on Omnicom’s Critical Mass and Brooklyn based Work & Co globally.


Work & Co was recently featured in a publication as an agency with 0% turnover for 2015.


In other reviews, Mercedes found new media partners in five key markets, and Bank of America switched from WPP to IPG’s Hill Holliday.


For all the details, see below.

US$2,600m
  Media
  North America

Consultant

None

Incumbent

Starcom MediaVest

Participating Agencies

Undisclosed

OMG

WINNER  

US$1,600m
  Creative
  US

Consultant

None

Incumbent

WPP

Participating Agencies

Undisclosed

Hill Holiday

WINNER  

US$800m
  Media
  US

Consultant

None

Incumbent

DigitasLBi

Optimedia

UM

Participating Agencies

Undisclosed

MEC

WINNER  

US$500m
  Creative
  Global

Consultant

None

Incumbent

DDB

Critical Mass

AKQA

Baldwin&

Participating Agencies

Baldwin&

DDB

Others

US$200m
  Media
  China

Consultant

Incumbent

MEC

Local Agencies

Participating Agencies

Undisclosed

Fuel

WINNER  

US$100m
  Media
  Canada | South Africa | Australia | New Zealand

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

OMG

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Critical Mass

WINNER  

Work & Co.

WINNER  

US$50m
  Media
  Creative
  Digital
  Singapore | US | Japan | Germany

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Media
  Digital
  PR
  Myanmar

Consultant

Incumbent

Bates CHI

RiverOrchid

Participating Agencies

Undisclosed

In Review

US$30m
  Media
  APAC

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$20m
  Media
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Dentsu Mobius

WINNER  

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