PITCH R3PORT
Aug, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Wave of Global Reviews Continues

The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing their agency models. Beauty brands have had an active month, with Coty in the midst of an R3-led creative review in China, while Avon recently awarded their global digital business to The&Partnership. In the travel sector, United Airlines has kicked off a global media and digital review, and Singapore Airlines is in the midst of an R3-led global creative, media and digital review. The biggest review this month saw Samsung TV's global creative business go to Leo Burnett.


For a full list of accounts in review, see below: 

US$1,000m
  Creative
  Global

Consultant

None

Incumbent

adamandeve

Participating Agencies

Undisclosed

Leo Burnett

WINNER  

US$700m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Grey

WINNER  

J. Walter Thompson

WINNER  

Casanova//McCann

WINNER  

Publicis

WINNER  

US$650m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

FCB

WINNER  

US$200m
  Media
  Digital
  Global

Consultant

None

Incumbent

Wavemaker

Wunderman

Participating Agencies

Undisclosed

In Review

US$150m
  Creative
  Media
  Shopper
  eCommerce
  B2B
  Global

Consultant

Incumbent

JWT

MediaCom

Participating Agencies

Undisclosed

VCCP

WINNER  

Wunderman

WINNER  

Doremus

WINNER  

Edelman

WINNER  

H+K Strategies

WINNER  

Mirum

WINNER  

VCCP Retail

WINNER  

Geometry

WINNER  

MediaCom

WINNER  

US$100m
  Creative
  Media
  Digital
  Global

Consultant

Incumbent

TBWA

Publicis Media

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Proximity

WINNER  

BBDO

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Rightpoint

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

The&Partnership

WINNER  

US$40m
  PR
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Golin Hong Kong

WINNER  

US$20m
  Creative
  US

Consultant

None

Incumbent

Colangelo

Participating Agencies

Undisclosed

72andSunny

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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