Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
Where is Your Company in the Six Stages of Digital Transformation?
A new report from Altimeter aims to identify the series of processes and components that form the foundation for the transformation into a digital organization. With technology developing at an accelerated rate, often faster than the ability to adapt, businesses need to ensure that customer experience doesn't fall by the wayside in the rush to get ahead in a digital world. Enter the "Six Stages of Digital Transformation."
1. Business as usual - Organizations continue with current business practices.
2. Present and active - Technology kick-starts imagination & experimentation.
3. Formalized - A sense of urgency accelerates the rate of change.
4. Strategic - Organizations begin to formulate a strategic approach.
5. Converged - Organizations are officially "converged" in their approach.
6. Innovative and adaptive - Culture of innovation becomes the top priority.
R3 has been confirmed as one of a select group of sponsors for the upcoming ANA Financial Management Conference in Boca Raton in Florida. Attending the conference from R3 will be our Principal & Co-Founder, Greg Paull, and our new Managing Director for R3 US, Melissa Lea, who joined us last month from a strong background in digital and marketing strategy.
As a past speaker at multiple ANA events, R3 will be sharing best practice on Integration, as well as the latest R3 Family Trees. To read more about the conference, click here.
DDB Tops R3's Global New Business Chart
Among creative and digital agencies through the first three months of 2016, Omnicom’s DDB leads the way in new business globally on the back of the Time Warner US win, and more than 80 other wins around the world. For media agencies, WPP’s MediaCom narrowly leads the way thanks in large part to the global Sony review and Pfizer in Mexico.
In the US, VML claimed the Wendy’s business from Publicis in a coup, jumping to the number one spot in the League. DDB’s Time Warner win saw the agency move from sixth to second place, with Anomaly ranked third courtesy of Campbell’s and a BBC project.
See the full US & Global New Business League tables here.
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.