PITCH R3PORT
Nov, 2017

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Amazon, AB InBev Decide

In an active period for global reviews, both Amazon and AB InBev made media agency appointments this month. Amazon consolidated global media with IPG’s Mediabrands and AB InBev appointed a range of agencies by region, headed by a new appointment of Dentsu Aegis’s Vizeum in the US.    


See the details of these and other wins below.



US$1000m
  Media
  Global

Consultant

None

Incumbent

Initiative

MEC

Participating Agencies

Undisclosed

Mediabrands

WINNER  

US$800m
  Media
  Global

Consultant

None

Incumbent

Mediacom (US)

Multiple (International)

Participating Agencies

Undisclosed

Vizeum (US)

WINNER  

Mediacom (LATAM)

WINNER  

Spark (North Asia)

WINNER  

PHD (Australia, South Asia)

WINNER  

US$500m
  Media
  Europe

Consultant

None

Incumbent

MediaCom

Mindshare

360i

Participating Agencies

Undisclosed

In Review

US$500m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$233m
  Media
  Global

Consultant

None

Incumbent

MEC

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  US

Consultant

None

Incumbent

KBS

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  US

Consultant

None

Incumbent

Grey

Participating Agencies

Undisclosed

Laundry Service

WINNER  

US$80m
  Media
  US

Consultant

Incumbent

Spark

Participating Agencies

Undisclosed

In Review

US$72m
  Media
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

FCB

WINNER  

US$50m
  Creative
  Asia

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$30m
  Creative
  Digital
  Singapore

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$20m
  Social
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Zeno Group

WINNER  

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