PITCH R3PORT
Feb, 2017

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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P&G, Merck Pull Trigger on Media

In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed its global creative and digital work, appointing R/GA London to a new assignment.


See the details and other wins below.


US$500m
  Creative
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

R/GA London

WINNER  

US$500m
  Media
  UK | Northern Europe

Consultant

None

Incumbent

Starcom

Carat

MediaCom

Participating Agencies

Undisclosed

In Review

US$400m
  Media
  US

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$300m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Starcom

WINNER  

US$300m
  Media
  China

Consultant

None

Incumbent

Starcom

Participating Agencies

Undisclosed

Dentsu Aegis

WINNER  

US$250m
  Media
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Mediavest | Spark

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Droga5

Participating Agencies

Undisclosed

Anomaly

WINNER  

US$100m
  Creative
  Media
  US

Consultant

None

Incumbent

GSD&M

Participating Agencies

Undisclosed

Venables Bell & Partners

WINNER  

MullenLowe Mediahub

WINNER  

US$100m
  Social
  North America

Consultant

None

Incumbent

KBS

Participating Agencies

Undisclosed

Laundry Service

WINNER  

US$100m
  Media
  Global

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

Carat

WINNER  

US$60m
  Creative
  Digital
  Singapore

Consultant

Incumbent

Ogilvy & Mather

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

Incumbent

BBH London

Participating Agencies

BBDO

TBWA

MullenLowe

WINNER  

Publicis One

US$50m
  Creative
  China

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$20m
  Media
  Chile

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

MediaCom

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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