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Top Ten Qualities of the Best Digital CMOs
The role of CMO has rapidly evolved over the last decade to barely resemble the job of days past. The rise of digital, big data in particular, has led to the CMO taking on a more proactive role in the C-suite to keep the business thriving. This article from Adweek highlights the ten qualities that the best digital CMOs have in common.
10. Passionate about collaboration – internal integration is key to driving a business forward and the CMO should be leading the way.
9. Love measurement – ROI may be an imperfect science, but the best digital CMOs measure everything they can.
8. See fragmentation as an opportunity – Consumers jump from device to device, and leading digital CMOs use that as an opportunity to connect at every step in the journey.
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