Nov, 2015

Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
Top Ten Qualities of the Best Digital CMOs

The role of CMO has rapidly evolved over the last decade to barely resemble the job of days past. The rise of digital, big data in particular, has led to the CMO taking on a more proactive role in the C-suite to keep the business thriving. This article from Adweek highlights the ten qualities that the best digital CMOs have in common.

10. Passionate about collaboration – internal integration is key to driving a business forward and the CMO should be leading the way.

9. Love measurement – ROI may be an imperfect science, but the best digital CMOs measure everything they can.

8. See fragmentation as an opportunity – Consumers jump from device to device, and leading digital CMOs use that as an opportunity to connect at every step in the journey.

See the full list here.

See The World's Best Integration Models Here

Recently, R3 invested time to assess 40 of the best examples of integrated marketing – from a process, as well as creative and results perspective. 

We identified Six Degrees of Integration as a result – the six different ways marketers are connecting with their agencies. 

See more here.

Wieden, UM Lead the Way

In our latest round of global new business league, Wieden+Kennedy holds onto the top spot in the creative rankings, with WPP’s Ogilvy still in second place. McCann Worldgroup jumped to the number three spot off the back of several recent wins, including LATAM Airlines and Hulu.

Universal McCann shot to the top of the media agency table from the number four spot, with several major recent wins like J&J global, CVS US, and Mars US.

For all the results for the US, Europe, Asia Pacific and LATAM, click here.

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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