R3LATIONSHIPS
Jan, 2016

Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
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What CMOs Intend to Stop and Start in 2016

At the start of the year, we thought it a good time to share some of the best thoughts of CMOs on what they intend to stop and start in 2016.


With China’s growth slowing, and Brazil and Russia underperforming, global marketers are having to change their strategies to seek growth. 


Three strong areas to start include taking the digital lead, working better with HR and focusing on sales.


Three areas to stop include understaffing, chasing unicorns and chasing bad data.


See the full list here.


We also recommend you check CMO.com’s infographic on the ten trends for 2016.

See the World's 40 Most Integrated Marketing Approaches

In our latest report - Integration 40 - R3 invested time to assess best examples of integrated marketing, from a process, creative and results perspective. 


We found that there are six different ways marketers are connecting with their agencies, which we dubbed the Six Degrees of Integration


See more here.

McCann & Mindshare Lead the New Business League

In the latest Global New Business League table, McCann WorldGroup jumped from number four to take the top spot among creative agencies. Their recent wins include Verizon Wireless USAldi Nord Germany, and MGM Resorts US.


The media agency table saw significant changes in this round, with Mindshare taking the number one spot off the back their Unilever and General Mills wins. OMD jumped from 11th to 2nd after winning P&G US and Bayer US, while former number one, Universal McCann, dropped to number three. 


To see all the global, regional, and local tables, click here

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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