PITCH R3PORT
Dec, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Auto Leaders Make Change

This month in our Pitch Report, three auto leaders are relooking at their media agency partners. Toyota Europe made the surprise announcement of moving their business from Publicis (Saatchi and Zenith) to The & Partnership, off the back of long standing work for Lexus. BMW appointed MEC in the UK and Suzuki also called a media review.


For details and other reviews , see below:




US$500m
  Media
  North America

Consultant

Incumbent

OMD

Sid Lee Media

Participating Agencies

In Review

US$300m
  Creative
  Media
  Digital
  Europe

Consultant

None

Incumbent

Saatchi & Saatchi

Zenith

Participating Agencies

Undisclosed

The & Partnership

WINNER  

US$200m
  Creative
  North America

Consultant

None

Incumbent

Multiple Agencies

Participating Agencies

Cheil

Publicis

W+K

adam&eveDDB

WINNER  

US$150m
  Creative
  Global

Consultant

None

Incumbent

Y&R

Participating Agencies

Mother

BETC Paris

Droga5

adam&eveDDB

US$100m
  Creative
  Europe

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

None

Incumbent

DDB Germany

Participating Agencies

Undisclosed

In Review

US$50m
  Media
  UK

Consultant

None

Incumbent

Vizeum

Participating Agencies

Starcom

MEC

WINNER  

Vizeum

US$40m
  Media
  US

Consultant

None

Incumbent

Fallon

Participating Agencies

Undisclosed

Mediavest | Spark

WINNER  

US$30m
  Digital
  Global

Consultant

None

Incumbent

Multiple Agencies

Participating Agencies

Undisclosed

In Review

US$20m
  Digital
  Europe

Consultant

None

Incumbent

Naked Communications

Participating Agencies

In House

US$20
  Media
  Chile

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$20m
  Digital
  China

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$10m
  Media
  Singapore

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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