A fascinating first study from IBM gives us all some clues on the best opportunities for CMO’s to progress to the corner office. Amongst several key signs:
The path to the corner office is through Consumer Data Conversion – the ability to convert Big Data into Smart Data is going to be key.
Legacy Building is more important than just Brand Building. The best companies are focused on not just long-term metrics but inter-generational conversion. One example is Disney, whose objective is to create advocacy among children who then turn into evangelists 40 years later.
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