PITCH R3PORT
Apr, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
Share
Auto Leaders Review Creative

This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative business to GS&P, while Hakuhodo Collective won the Honda account in Europe after a four-way pitch. Several CPGs are also reviewing creative, including Kimberly Clark - who kicked off a global review last month, forcing WPP to defend a major account amidst Sir Martin Sorrell's departure from the holding company. In the hospitality sector, Cathay Pacific airlines is reviewing their global creative, media and social agencies, while Hotels.com awarded their creative business to DDB in APAC.


For the full list of accounts in review, see below. 

US$700m
  Creative
  Global

Consultant

None

Incumbent

Various

Participating Agencies

Undisclosed

In Review

US$275m
  Creative
  US

Consultant

None

Incumbent

KBS

Participating Agencies

GS&P

WINNER  

Droga5

Wieden & Kennedy

Anomaly

Hill Holliday

US$250m
  Creative
  US

Consultant

None

Incumbent

Droga5

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  Europe

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Joint

Wieden & Kennedy

Mcgarrybowen

Hakuhodo Collective

WINNER  

US$100m
  Creative
  Digital
  Social
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

VML

WINNER  

Publicis

TBWA

Spring Studios

LBA

US$100m
  Creative
  Media
  Social
  Global

Consultant

Incumbent

McCann Worldgroup

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Doner

WINNER  

US$50m
  Creative
  Asia Pacific

Consultant

None

Incumbent

Grey

Participating Agencies

Undisclosed

DDB

WINNER  

US$50m
  Creative
  Global

Consultant

None

Incumbent

Laird & Partners

Participating Agencies

Undisclosed

Publicis 133

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

New Company

Participating Agencies

Undisclosed

In Review

WINNER  

US$30m
  Creative
  Digital
  Social
  Shopper
  Global

Consultant

None

Incumbent

BBDO

Participating Agencies

Undisclosed

FCB

WINNER  

US$20m
  Media
  Singapore

Consultant

Incumbent

Wavemaker

Participating Agencies

Undisclosed

Havas Media

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
For more information
  http://www.rthree.com    
Copyright © 2019 rthree.com