PITCH R3PORT
Oct, 2018

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Global Media Reviews On the Rise

Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford's 3.5 billion dollar creative and media review. In a big blow to WPP, BBDO was named the lead creative agency. WPP's Global Team Blue retained large portions of the account, including the media planning and buying responsibilities. McDonald's and BMW both reviewed their media agency model in China, with OMD retaining the McDonald's account and Starcom keeping the BMW business. Chinese e-commerce giant Alibaba Group appointed Mediacom as the agency to help them lead their global expansion - naming them the media strategy and buying agency for key brands like TMall, Alibaba Cloud, Dingtalk and Taobao. 


For the full list of accounts in review this month, see below.

US$3,500m
  Creative
  Media
  Global

Consultant

None

Incumbent

WPP GTB

Participating Agencies

Undisclosed

BBDO

WINNER  

GroupM

WINNER  

US$500m
  Media
  China

Consultant

None

Incumbent

OMD

Participating Agencies

OMD

WINNER  

Starcom

US$400m
  Media
  China

Consultant

None

Incumbent

Starcom

Participating Agencies

Undisclosed

Starcom

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

Wavemaker

Participating Agencies

Undisclosed

Dentsu Aegis

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

Mcgarrybowen

Participating Agencies

BBH

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

None

Participating Agencies

Publicis Media

Dentsu Aegis

Wavemaker

Mediacom

WINNER  

US$100m
  Creative
  Media
  Digital
  Global

Consultant

Incumbent

TBWA

Publicis Media

Participating Agencies

Undisclosed

In Review

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Madras Global

WINNER  

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

IBM iX

WINNER  

US$50m
  Creative
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

M&C Saatchi

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  Activation
  US

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  PR
  Sponsorship
  Activation
  UK

Consultant

None

Incumbent

VCCP

Participating Agencies

Undisclosed

Havas

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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