Welcome to the latest issue of R3LATIONSHIPS MONTHLY - our ongoing email update of trends and insights into the marketing industry
P&G, Unilever and Coca-Cola Lead the Way in Global Relationships
In today's shifting world of client-agency relationships, maintaining a strong global marriage has never been harder. Marketers are taking more capabilities in-house, top talent are leaving agencies for tech havens and transparency issues are coming to the forefront. Against this backdrop, R3 recently released a new report to identify the best client-agency relationships worldwide - Global 40. Through this research, we identified those marriages that have stood the test of time to produce real business results, as well as identifed the six secrets of a great global marriage.
Our Quarterly Wrap-up of the Marketing & Advertising Industry is Out
Our quarterly wrap-up of the marketing industry, the R3View, is out now. The biggest stories of Q3, including P&G's reworking of their agency structure, growing ad spend in the US, Global 40 and our recent KOL white paper are all included. Also in the report is our most recent creative and media New Business League, Holding Company M&A and quarterly financials, and the biggest CMO and agency people movement of the last three months.
BBDO and PHD Stay On Top In Latest New Business League
Holding Company Omnicom once again dominated both the creative and media Global New Business League tables last month. BBDO held onto the number one spot after winning the AT&T and DirecTV business early in Q3, while sister agency, DDB, jumped up four spots off the back of the recent McDonald's win. The biggest creative move in this round of tracking is from MMB, who made their first appearance of the year after winning Subway US. The global media table also remains largely unchanged, with PHD, Hearts & Science and Zenith in the top three spots. Another first appearance of the year on this table as well, with MediaHub joining the list off the back of the Western Union Global win.
To see all the New Business League table, please click here.
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.