PITCH R3PORT
Aug, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Sports Companies In Review

This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected to roll out in 2017. New Balance also sought out a new global creative relationship in an R3 led review, parting ways with six-year incumbent, Arnold. Several food giants also underwent reviews this month, including Del MonteGeneral Mills, and COFCO. 


For details of these and more, please see below: 

US$700m
  Creative
  US

Consultant

None

Incumbent

McCann

Saatchi & Saatchi

Fallon

72andSunny

J. Walter Thompson

Wieden+Kennedy

Participating Agencies

Undisclosed

In Review

US$500m
  Media
  US

Consultant

None

Incumbent

Mindshare

Participating Agencies

Undisclosed

Horizon Media

WINNER  

US$200m
  Media
  China

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Carat China

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Juniper Park\TBWA

MRY

Participating Agencies

Undisclosed

Epsilon

WINNER  

US$100m
  Creative
  Global

Consultant

Incumbent

Arnold

Participating Agencies

Undisclosed

In Review

US$100m
  Media
  Global

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Digital
  Retail
  Global

Consultant

None

Incumbent

Venables Bell & Partners

Participating Agencies

Undisclosed

Vitro

WINNER  

US$50m
  Media
  Global

Consultant

None

Incumbent

ZenithOptimedia

Participating Agencies

Undisclosed

Havas Media

WINNER  

US$20m
  Social Media
  Europe

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Digital Visitor

US$20m
  Digital
  Asia

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

AnalogFolk

WINNER  

US$20m
  PR
  US

Consultant

None

Incumbent

3PM (PMK-BNC and Weber Shandwick)

Participating Agencies

Undisclosed

FleishmanHillard

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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