Jan, 2016

Welcome to the latest Agency Wire, where we follow major trends in the communications and marketing industry.
McCann, Mindshare Top Global New Business for 2015

As we finish up the 2015 Global New Business League, IPG’s McCann has ended the year in top spot amongst creative and digital agencies, ahead of Wieden+Kennedy and DDB

R3 tracked more than 4,100 individual creative wins through the year – and McCann picked up over 11% of them (490)– with wins across six continents including Chevy in the US, and a ton of wins in LATAM and Asia. 

Wieden+Kennedy has forty times less wins (just 21) globally – but the ones they collected from KFC to Bud Light to Samsung – were significant. In close third and fourth were DDB and Ogilvy.

Amongst media agencies, as the dust from the Mediapalooza settles, it was Mindshare leading the overall league, thanks to retaining most of the global Unilever business – closely followed by OMD in second (who picked up P&G in the US through a newly created third Omnicom agency) and Carat. In all there were over 2,800 media reviews tracked by us through 2015, with Carat winning no fewer than 17% of them.

To see all the global, regional and local tables, click here.

WPP, Chinese Firms Lead M&A

It was a slower year in M&A in terms of investment dollars, but mainly because there was no giant Sapient deal as there was in 2014. WPP accounted for 42 of the 119 M&A’s we tracked, with significant activity in the US, UK and Australia. Two Chinese conglomarates – Leo Group and Lecron Group, made up the top three – with seven deals between them valued at US$1b. 

For all the deals, click here.

Read Our 2015 Q4 R3VIEW

Hot off the presses this week, in our Q4 R3View we look at the biggest moves of the year from both new business and M&As, as well as the marketing and communications industry's biggest stories.

To see how the holding companies stack up for the year, along with CMOs and Agency Leaders on the move, click here to download.

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
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