PITCH R3PORT
Dec, 2017

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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T-Mobile, Starbucks and Ulta Move

This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand work for T-Mobile in the US after a recent review. Publicis Seattle, which has been the mobile giant's AOR for more than ten years (and did not participate in the review) retained its AOR status and a portion of the business. Starbucks also put its creative business in review for EMEA, awarding the account to Iris, whose first work for the brand will run early next year across 41 markets. Ulta Beauty reviewed both its creative and media business in the US, with McCann NY and Mediahub winning the business, respectively. 


For a full list of this month's reviews, see below.

US$800m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Mother

WINNER  

US$500m
  Media
  Global

Consultant

None

Incumbent

Carat

Starcom

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  Media
  US

Consultant

None

Incumbent

McCann

Participating Agencies

Undisclosed

McCann

WINNER  

Mediahub

WINNER  

US$200m
  Creative
  US

Consultant

None

Incumbent

Campbell Ewald

Participating Agencies

Undisclosed

Droga5

WINNER  

US$200m
  Creative
  EMEA

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

iris

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Y&R New York

WINNER  

US$100m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Accenture Interactive

WINNER  

US$100m
  Media
  Europe

Consultant

None

Incumbent

Carat

Participating Agencies

Undisclosed

MediaCom

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

CHI & Partners

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

CP&B

Participating Agencies

Undisclosed

In Review

US$50m
  Media
  China

Consultant

Incumbent

Mindshare

Participating Agencies

Undisclosed

In Review

US$30m
  Creative
  Digital
  Global

Consultant

Incumbent

J. Walter Thompson

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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