R3 is the most experienced global consultancy, with cases and talent spread around the globe on independent benchmarking and improvement of marketing efficiency and effectiveness.
The company was founded by Greg Paull and Goh ShuFen, who, in 2002, combined more than 25+ years of working experience in the US, Europe and Asia, to build a new type of consultancy focused on marketers and their Agency Reviews, Relationships and Remuneration.
As the consultancy has grown, we have expanded our service offerings to assist with Return on Media, Return on Investment and Return on Assets.
Our focus is now on helping global marketers in the high growth markets of Brazil, Russia, China and India.
Our services are founded on three core values.
We dig deeper and invest more resources to learn more about global, regional and local agencies – across all marketing disciplines, including the latest in digital, mobile and social media.
We don’t earn fees from agencies related to our marketing services work. We remain objective, impartial and focused.
We work to a high ethical standard, based on the belief that when the best people are aligned and motivated, they can build brands and businesses.
Life at R3
While we have teams in multiple cities, we work on a single P&L – creating a great deal of collaboration and shared learning.
Talent in Shanghai might be working with Singapore. Talent in Beijing might be helping clients in Europe or the U.S.
EVERY YEAR, our best talents go on an “Office Exchange” spending a week working in a fresh environment.
EVERY MONTH, we try to spend time together out of the office–at the cinema, KTV, a spa or even just a community bite to eat.
EVERY WEEK, we take time to share best practice in fun Sharing Sessions with time for Q&A.
AND EACH YEAR, we stop for several days to get together, share best practices, and have some fun. Whether in Hong Kong, New York, Bangkok, Shanghai, San Francisco, Hanoi or Phuket–we believe that only by coming together regularly can we be more successful apart