Media Effectiveness Audit
What is a Media Effectiveness Audit?
A media effectiveness audit takes an in-depth look at the current practices and processes of your media agency, marketing team and media owners. Our goal is to enhance your agency performance and improve media plan effectiveness that covers everything from paid digital activities to owned/earned media optimization and all offline media integration.
We identify gaps; investigate what works and what could be optimized by benchmarking industry best practices, research and tools available on the market. Actionable steps will be provided to drive long-term tangible improvement beyond media costs.
Who does the work?
A Media Effectiveness Audit will always be led by a R3 Principal supported by a team of three experts to conduct indepth desk research, interviews, and benchmarking.
With more than 20 years in marketing and communications, we deliver highly actionable and relevant results.
How is it done?
Our analysis centers around 6 key factors to pinpoint areas for improvement in your current approach.
Here are some of the key questions we aim to give answers to:
Does your brief set a clear challenge to the agency?
Are there metrics put in place to drive maximum ROI?
Are consumer, media and brand insights strong enough
to drive a differentiated strategy?
Has the communication plan brought the strategy to life?
Are the touch points optimized?
Have the right goals been set in a specified time frame?
Has a buying/optimization approach been implemented?
Does the media mix enhance impact?
Does the post buy provide a detailed explanation and action plan?
Is there room for better automation and reporting of post buys?
What has worked so far and where is there room for
improvement going forward?