If you do not see this email, please click here




 

Welcome to the 77th issue of R3PORT, a weekly update on the most important information of the marketing industry in China. This week we cover off three areas:
 


CHINA SOCIAL NETWORKING USERS TOP 120m


IBM TO ENTER E-BUSINESS FOR THE FIRST TIME


COCA-COLA TO LAUNCH "GLACEAU VITAMIN WATER" IN CHINA


1. CHINA SOCIAL NETWORKING USERS TOP 120m

Everything valuable in China seems so competitive, and there's no exception when it comes to social media.  CNNIC recently released a report on China's social networking sites (SNS):

By the end of 2009, the number of Chinese online social media users will reach 124 million. Every social media user owns on average 2.78 social media accounts.

The top five social networking sites (SNS) according to CNNIC are : QQ alumni, Renren, Sina Space, 51.com and Kaixin001

Meanwhile, in the 3rd wave of R3/CSM En-Spire Study, Tianya is the most visited SNS website, there are 12.6% respondents owns Tianya accounts and usually used or visited. The top 5 most visited SNS websites in R3/CSM En-Spire Study are: Tianya (12.6%), Renren (3.9%), Kaixin (3.6%), Mop (2.9%), Xici (2.9%).

Research by Vera Xie, R3 Beijing; Know more here
To learn more about En-Spire , click here


2. IBM TO ENTER E-BUSINESS FOR THE FIRST TIME

IBM recently announced that they will use the e-business platform to help Chinese famous sports brand Li-Ning to build their online mall. This is also the first time for IBM to enter e-business in China.

According to Mr. Wang, the Global VP of IBM, IBM is cooperating with Arvato Services to develop their online business solution, and planning to launch the cell phone shopping and online SNS functions.

Recently, as more and more marketers realized the importance of online marketing, many traditional industries and enterprises began to devote more energy to online transactions. Meanwhile, more Internet companies are ready to begin the journey on online trading market. Baidu, Thunder and other Chinese Internet giants have launched their own online trading platforms, and the "blue giant" IBM is motivated to accelerate on e-commerce.

Research by Vera Xie,R3 Beijing; Know more here


3. COCA-COLA TO LAUNCH "GLACEAU VITAMIN WATER" IN CHINA

Following fruit milk and Ice Dew C+, Coca-Cola is going to launch the third non-carbonated beverage within two months.

Glacéau Vitamin Water was acquired by Coca-Cola at a huge cost, but with a clear vision. Since 2007 it has ranked first on vitamin drink sales in the US. After landing in London, Paris, Tokyo and Hong Kong, it's coming to mainland China with Beijing, Shanghai as priority markets.

The beverage is positioned at the high-end with price of RMB 12 per bottle, and a total of six flavors. Glacéau brand director Guo Leiruo said it would be sold in Wangfujing Street, 798, Sanlitun and other high-grade restaurants, cinemas and shops, as well as fashion boutiques, SPA health and beauty shops.

Research by Sunny Chen,R3 Beijing; Know more here



   
  R3 is a marketing consultancy based in Beijing and Singapore, helping marketers improve their efficiency and effectiveness.  Clients include Coca-Cola, Johnson & Johnson, adidas, Yili, VISA and Singapore Airlines
For more information, go to www.rthree.com.


You have received this email because you are subscribed to R3PORT.
If you would like to change your language or email address, please click here.
To subscribe, click here
To unsubscribe, click here
© 2009. R3