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Welcome to the
77th issue of R3PORT,
a weekly update on the most important information of the marketing
industry in China. This week we cover off three areas:
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1. CHINA SOCIAL NETWORKING USERS TOP 120m
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Everything valuable in China
seems so competitive, and there's no exception when it comes to social
media. CNNIC recently released a report on China's social
networking sites (SNS):
By the end of 2009, the number of Chinese online social media users
will reach 124 million. Every social media user owns on average 2.78
social media accounts.
The top five social networking sites (SNS) according to CNNIC are : QQ
alumni, Renren, Sina Space, 51.com and Kaixin001
Meanwhile, in the 3rd wave of R3/CSM En-Spire Study, Tianya is the most
visited SNS website, there are 12.6% respondents owns Tianya accounts
and usually used or visited. The top 5 most visited SNS websites in
R3/CSM En-Spire Study are: Tianya (12.6%), Renren (3.9%), Kaixin
(3.6%), Mop (2.9%), Xici (2.9%).
Research by Vera Xie, R3 Beijing; Know more here
To learn more about En-Spire , click here
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2. IBM TO ENTER E-BUSINESS FOR THE
FIRST TIME
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IBM
recently announced that they will use the e-business platform to help
Chinese famous sports brand Li-Ning to build their online mall. This is
also the first time for IBM to enter e-business in China.
According to Mr. Wang, the Global VP of IBM, IBM is cooperating with
Arvato Services to develop their online business solution, and planning
to launch the cell phone shopping and online SNS functions.
Recently, as more and more marketers realized the importance of online
marketing, many traditional industries and enterprises began to devote
more energy to online transactions. Meanwhile, more Internet companies
are ready to begin the journey on online trading market. Baidu, Thunder
and other Chinese Internet giants have launched their own online
trading platforms, and the "blue giant" IBM is motivated to accelerate
on e-commerce.
Research by Vera Xie,R3 Beijing; Know more here
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3. COCA-COLA TO LAUNCH "GLACEAU
VITAMIN WATER" IN CHINA
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Following fruit milk and Ice
Dew C+, Coca-Cola is going to launch the third non-carbonated beverage
within two months.
Glacéau Vitamin Water was acquired by Coca-Cola at a huge cost,
but with a clear vision. Since 2007 it has ranked first on vitamin
drink sales in the US. After landing in London, Paris, Tokyo and Hong
Kong, it's coming to mainland China with Beijing, Shanghai as priority
markets.
The beverage is positioned at the high-end with price of RMB 12 per
bottle, and a total of six flavors. Glacéau brand director Guo
Leiruo said it would be sold in Wangfujing Street, 798, Sanlitun and
other high-grade restaurants, cinemas and shops, as well as fashion
boutiques, SPA health and beauty shops.
Research by Sunny Chen,R3 Beijing; Know more here
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R3
is a marketing consultancy based in Beijing and Singapore, helping
marketers improve their efficiency and effectiveness. Clients
include Coca-Cola, Johnson & Johnson, adidas, Yili, VISA and
Singapore Airlines
For more information, go to www.rthree.com.
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©
2009. R3 |
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