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Welcome
to the 6th issue of EN-SPIRE, a regular report by R3 and research
specialist CSM China into the consumer engagement of stars, sports and
media.
In this issue we discuss the following topics:
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1. TCL SIGNS WITH 2010 ASIAN GAMES AS
PARTNER
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Recently, the 16th Asian Games
Organizing Committee announced that it has signed an agreement with TCL
Group, and the latter will become the 2010 Guangzhou Asian Games
partner. TCL Group will provide a number of display devices including
TV, large-screen LED, security monitor,as well as mobile TV,etc.
Xu Ruisheng, Deputy Secretary-General of Guangzhou Asian Games
Organizing Committee, Husain Al Musallam,Director General of Olympic
Council of Asia, and TCL Group COO Bo Lianmin attended the signing
ceremony. Approximately 300 guests and the media reporters witnessed
the event. TCL will own related rights and interests of the partnership
and use the opportunity to leverage its sports marketing.
On the signing ceremony, TCL Group COO Bo Lianmin stated that this
agreement is another important manifestation for TCL Group to support
the development of sports. He also identifed the sponsorship will be an
further connection TCL with sports. He added, advocating and providing
a higher quality of life, is always the ultimate goal of TCL.
Know more here: http://www.gz2010.cn/08/1113/10/4QKG0IAQ0078000U.html
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2.CHINA'S ANNUAL SPORTS AWARDS
KICKS OFF
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On
November 14th, CCTV officially kicked off the "Anta CCTV Sports
Personality of 2008" movement. The movement is believed to be the
largest and most important national sports awards after the Beijing
Olympics and Beijing Paralympics.
For its scale and authority, the "Anta CCTV Sports Personality" has
been regarded as the most influential annual awards in China's Sports
circle. This year, the movement will be divided into three phases-
recommendation, nomination and final selection. The movement aims to
better promote the achievement of China's sports enterprise.
The event will spread from this November to next February, and end with
a grand award ceremony. The organizer will give away 11 awards to
individuals and Sports team.
Know more the movement:http://sports.cctv.com/special/C22672/01/index.shtml
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| 3. CHRISTIAN DIOR APPOINTS YU NAN
AS AMBASSADOR
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Christian
Dior recently appointed domestic young actress Yu Nan as its latest
ambassador following another Chinese celebrities Zhang Ziyi and Kelly
Chen. Ms.Yu Nan will promote Christian Dior's L'Or de Vie.
For this endorsement, Dior's official said, "Yu Nan owns a unique
fascination as an eastern female star. She stands for the new influence
of Chinese women. That is why we choose her to present our brand."
As reported, Christian Dior will conduct a series of shoots for Yu Nan
for the cover story at premier fashion titles such as Elle and Vogue.
Yu Nan will attend a number of Dior's promotional activities.
Know more here: http://ent.sina.com.cn/s/m/p/2008-11-17/15052254462.shtml
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This report is part of the EN-SPIRE
Benchmark Research - which will use a comprehensive face to face with
1,500 people across China, to deliver in-depth insights every three
months.EN-SPIRE measures the ENGAGEMENT and ASPIRATIONS of Chinese
consumers as they relate to stars, sports and media in China. The
heart of this research is the ESP INDEX , a unique index that tracks
how brands and media are generating a return on their investment.
EN-SPIRE goes into field in October 2008 with first results shared with
subscribers in mid December 2008.For more information, please write to emma@rthree.com.
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R3
is a marketing consultancy based in Beijing and Singapore, helping
marketers improve their efficiency and effectiveness. Clients
include Coca-Cola, Johnson & Johnson, adidas, Yili, VISA and
Singapore Airlines
For more information, go to http://www.rthree.com/.
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CSM Media Research is a joint venture
between the TNS Group and CTR Market Research (the leading market
research company in China). They operates the world's largest TV
and radio audience measurement panel, covering the 1.2 billion people
in China who have access to TV and/or radio
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2008. R3 ASIA PACIFIC |
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