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Welcome
to Issue 3 of Pitch R3port, a monthly edm from R3 that highlights
the major agency reviews in the marketing sector.
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RENAULT-NISSAN AND SINGAPORE AIRLINES GLOBALLY REVIEW
MEDIA
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This month has been particularly busy for agency reviews on a global,
regional and local level – with Renault-Nissan moving their business to
OMD on a global basis, along with Singapore Airlines, long a partner
with MEC, calling a review. Last year, Singapore Airlines
appointed TBWA as their new global creative agency in a pitch managed
by R3.
Tiffany China has also appointed BBDO and sister agency PHD in an
R3-led pitch, after an intense review of the best luxury agency talent
in China.
Below are some of the largest agency reviews during this period
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R3
is a marketing consultancy based in Beijing and Singapore, helping
marketers improve their efficiency and effectiveness. Clients
include Coca-Cola, Johnson & Johnson, adidas, Yili, VISA and
Singapore Airlines.
For more information, go to http://www.rthree.com/.
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Today, more than 60% of agency pitches
in the US use an independent consultant. Their role is to help
marketers cover the universe of potential agencies for their needs,
help find the best possible fit and long term partner and independently
resolve compensation terms. Last year, R3 led agency pitches for
Singapore Airlines globally, Coca-Cola and L'Oreal in China and SingTel
and Maybank in Singapore, amongst others.
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2006. R3 ASIA PACIFIC |
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