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| Welcome
to Issue 16 of Pitch R3port, a monthly edm from R3 that highlights the
major agency reviews in the marketing sector. |
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GAP and COFCO find agency partners
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In this month's Pitch Report, both US
fashion giant GAP and local diversified company COFCO found new
partners. For GAP,it was their first foray into the market, aligning
with WPP sister agencies Y&R and Mediacom. COFCO chose local
hybrid Raynet Ogilvy, in a highly competitive review against global
agencies.
Also in review this month, mobile player HTC is looking for a global
digital partner, Tiger is reviewing its regional creative assignment
and Mars is relooking at media in China.
To find out more on new business results, please click here.
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R3
is a marketing consultancy based in Beijing and Singapore, helping
marketers improve their efficiency and effectiveness. Clients
include Coca-Cola, Johnson & Johnson, adidas, Yili, VISA and
Singapore Airlines.
For more information, go to http://www.rthree.com/.
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Today, more than 60% of agency pitches
in the US use an independent consultant. Their role is to help
marketers cover the universe of potential agencies for their needs,
help find the best possible fit and long term partner and independently
resolve compensation terms. Last year, R3 led agency pitches for
Singapore Airlines globally, Coca-Cola and L'Oreal in China and SingTel
and Maybank in Singapore, amongst others.
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2009.
R3 |
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