Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
RECENT
The Path to CPG Performance 2024
Leading global CPG brands are reviewing their strategic priorities as top-line growth continues to slow down, from 2023. R3’s ...
China Agency Scope 2024
The R3-SCOPEN 2024 AGENCY SCOPE Study is the 10th edition of a study that is conducted across 11 markets ...
R3 & ISBA Launch Marketing Procurement Partnership With Agency Landscape & Performance Trends
March 2024 – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the ...
2024 Global Agency Family Tree
R3’s Global Agency Family Tree is a snapshot of the world’s marketing agency ecosystem. It includes leading holding companies, ...
An 8.4% Increase in Creative Investment Throws Light on A Relatively Muted 2023 Global New Business Landscape
The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like ...
Marketing Procurement Trends 2024
Marketing procurement professionals face a mighty challenge: managing a brand’s need to remain progressive while keeping one foot firmly ...
Key Takeaways from Singapore AdMarCom Festival
January 2024 – R3 attended the Singapore AdMarCom Festival 2024, organised by the Association of Advertising & Marketing Singapore ...
Increasing E-Commerce Effectiveness in APAC With Enablers
WFA - Physical retail has certainly made a comeback since 2022. E-commerce, however, remains an area of growth for ...
Key Takeaways from FUTR Asia
November 2023 - The R3 team participated in the FUTR Asia Summit 2023, gaining valuable insights into the future ...
2024 China Media Inflation Report
R3's 2024 China Media Inflation Trends Report covers 2022/2023 actual inflation and 2024 inflation forecasts. This report mainly focuses ...
China’s Digital Advertising Revenue Grows 15.5% in 2023, With Digital Display & OOH Driving Media Costs in 2024
Total advertising revenue growth in China is expected to reach 8.2% in 2023, with digital outpacing all other media ...
Unlocking The Power of Brand-Creator Collaborations
Influencer marketing has become the cornerstone of marketing strategy in Indonesia. A survey with senior marketers in Indonesia conducted ...